Unlike television and radio, digital advertising channels allow marketers to target very specific audiences. The beauty of digital advertising is that it allows companies to hyper-target their advertising campaigns. Brave’s Limited Tracking Means Limited Targeting Brave built their user-base by demonizing advertising. On top of that, Brave’s users are people who don’t want to see ads. To put this in perspective, here are the MAU’s of other top sites with advertising programs:īrave simply doesn’t have a large enough user-base to make it a compelling advertising network. Here’s why: Brave’s User-base is Too Smallīrave has just over 5 million active users, meaning advertisers will have limited reach with their campaigns.
While this may sound enticing, I would argue that this program is destined to fail. The browser is still in its early stages and currently has just over 5 million active users (compared to Chrome’s two billion users).īrave recently launched a new advertising program that aims to reward internet users for their “attention.” Brave users will be compensated for viewing and clicking on advertisements. One such technology is Brave, a web-browser that promotes private and secure browsing.īrave Browser blocks ads and tracking so Internet users can browse the web with higher levels of privacy. Internet users are becoming more aware of how companies are collecting and using their personal data and they’re starting to react.Īs Internet users become frustrated with tech goliaths like Google and Facebook, they are seeking alternative technologies.
Online privacy was the hot topic of 2018 and will likely stay in the spotlight for the near future.
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